DAC on understanding the customer journey (Infographic)

Last month DAC Group London and Ambergreen (the newest member to the DAC family) held an breakfast at Clerkenwell London called the New Consumer Journey. Over croissants and coffee, we discussed how brands, through the use of customer journey analysis, could improve their understanding of their customers’ journey. Our very own Luke Regan opened the event highlighting the importance of cross device attribution, followed by Ambergreen’s Yanina Mowat who shared her detailed insights into the complex subject that is consumer journey mapping.

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